Bianca Robinson: Purposeful Leadership and the Power of Service
In this powerful and deeply human conversation, Barry Eustance speaks with Bianca Robinson, CEO of CEO Sleepout UK, about purposeful leadership and weaving purpose into the fabric of society.
Bianca shares her personal journey and the story of CEO Sleepout UK – a nationwide initiative that invites business leaders to spend a night sleeping outdoors in solidarity with people experiencing homelessness.
Their message is simple but profound:
Sleep out, wake up, change lives.
Together, Barry and Bianca explore what it means for leaders to align personal values with business purpose – and why true fulfilment comes from service, not status.
They also reflect on their shared experience at the Be World Class Performance Conference 2025, where they heard from extraordinary people who have faced and achieved the impossible, including Adam Walker, Mark Pollock, Martine Wright, Ann Daniels, and John Volanthen, Nick Parkes and Tony Underwood.
Key insights:
– Purposeful leadership begins with self-awareness and values clarity.
– The shortest walk to fulfilment is through being of service to others.
– Businesses have the power – and the responsibility – to drive social change.
– Aligning purpose and profit isn’t idealistic – it’s practical and sustainable.
– We blame society, but we ARE society – real change begins with each of US.
Guest:
Bianca Robinson – CEO, CEO Sleepout UK
https://ceosleepout.co.uk/
Links:
The Sixsess Consultancy –
The Sixsess Consultancy PEOPLE Framework Course –
https://sixsess.org/training/people-change-management-leadership-framework-course/
Be World Class –
Be World Class Performance Conference 2025 –
https://be-world-class.com/world-class-performance-conference-2025/
The Sixsess Consultancy’s Be World Class Summary Post –
https://sixsess.org/2025/11/02/be-world-class-performance-conference-2025-facing-and-achieving-the-impossible/
The Sixsess Consultancy’s Golden Thread Summary PDF –
The Just Great People Podcast –
https://www.youtube.com/playlist?list=PL1mLL4YkJ9LEUPsjaZwBLAjoR-h8YEXpu
Keywords
Bianca Robinson, CEO Sleepout UK, The Sixsess Consultancy, Barry Eustance, purposeful leadership, social impact, leadership with purpose, business and values, homelessness awareness, Be World Class, Be World Class Performance Conference 2025, leadership values, culture and purpose, service-based leadership, community impact, SME leadership, business ethics, sustainability, social responsibility, corporate citizenship, Mark Pollock, Martine Wright, John Volanthen, Ann Daniels, human resilience, social innovation, purpose-driven business, cultural transformation, employee engagement, moral leadership