Creating an Invincible Company – How the Best Companies Keep Reinventing Themselves with Nick Himowicz on The Just Great People Podcast
In this compelling episode of The Just Great People Podcast, Barry Eustance interviews Nick Himowicz, innovation coach and expert in the Strategyzer methodology.
Together, they explore why some organisations repeatedly succeed—while others stall or fade—through practical, tested frameworks like the Business Model Canvas, Value Proposition Canvas, and the Design Test Loop.
Nick pulls no punches: strategy only works when it’s clear, executed simply, and directly connected to customer value. Culture isn’t “soft stuff”—it’s the core system that enables or blocks innovation.
And companies that reinvent fast, test ideas quickly, and learn from real data are the ones that survive and grow.
Key Insights
– Strategy only works when it’s aligned to customer value.
– The Business Model Canvas helps make strategy visible and shared.
– Culture is execution—get it right, or strategy stalls.
– Companies must build reinvention into their operating rhythm.
– Tools like the Design Test Loop reduce risk and accelerate learning.
Includes Business Model Canvas insights, customer value thinking, and innovation culture frameworks.
Podcast Show Notes
00:00 – Innovation Coaching in Practice: Nick introduces how he supports entrepreneurs and innovation teams through experimentation and design thinking.
05:12 – Why the Business Model Canvas Still Matters: It’s not a worksheet—it’s a shared language to align teams on what actually creates value.
10:15 – The Power of a Sharp Value Proposition: Stop guessing what customers want—build it with them, and test assumptions rigorously.
15:00 – From Vision to Alignment: How to use these tools not just for strategy but for execution and accountability.
18:09 – Culture: The Operating System of Strategy: Without a supportive culture, even perfect strategies won’t take hold.
22:18 – Innovation Is Never One-and-Done: The best businesses are in constant beta. They embed reinvention.
26:58 – The Design Test Loop: A fast, structured approach to reduce risk and validate new business ideas.
30:41 – The DNA of Adaptive Companies: Why the most resilient organisations are also the most disciplined learners.
35:16 – Final Reflections: Nick shares closing thoughts on creating a repeatable, adaptable innovation system.
Useful Links
Nick Himowicz’s Website
https://www.nickhimo.com/
Simpals
https://simpals.com/en/
Every insight also maps to skills taught in The Sixsess Consultancy’s high-impact training courses, giving listeners a practical route to put theory into action.
Explore These Courses from The Sixsess Consultancy
PEOPLE Change Leadership and Management Course
https://sixsess.org/training/people-change-management-leadership-framework-course/
A hands-on, three-day programme that helps leaders create a change-ready culture by aligning purpose, communication, and empowerment.
Business Growth Masterclass – Founders and SME Leaders
https://sixsess.org/training/business-growth-masterclass-for-smes/
Focused on strategic clarity, scalable business models, and customer value—perfect for growth-stage businesses.
Business Growth Masterclass – Consultants and Strategists
https://sixsess.org/training/business-growth-masterclass-for-enterprise-organisations/
Built for professionals advising others on strategy, this version explores advanced tools for business transformation.
Target Operating Model Course
https://sixsess.org/training/#tom-course
Connect strategy to structure. This course teaches how to design and embed operating models that actually work in the real world.
Explore The Sixsess Consultancy’s courses at https://sixsess.org/training
