Why the Best Ideas Spread Themselves What Global Thought Leaders Know About Memorable Messaging with Barry Eustance of the Sixsess Consultancy and Simon Hartley of Be World Class
The most influential thinkers don’t just share valuable ideas – they package them in ways that are instantly memorable and easy to pass on.
A well-crafted phrase – often with a subtle twist or a touch of irony – becomes sticky.
It resonates so clearly that people adopt it without hesitation.
You hear it and think: “I couldn’t have said that better myself.” So you don’t.
You use their words.
And in doing so, you share their influence.
That’s how thought leadership scales.
Through clarity, simplicity – and memorability.
This short clip from our conversation with Simon Hartley explores why truly powerful messaging travels on its own – because it sticks.
Transcript
And one way they do it is to create a really, really memorable little package for people and put something, an idea into such a succinct form.
It’s almost like I couldn’t have said that any better myself.
So I’ll just use their words.
And it’s often something that sometimes it has an irony to it.
You know, it’s one of those phrases that’s got a little twist in it, which makes it memorable, which makes it sticky for us.
And we think, well, I couldn’t have said that any better.
So I’ll just use their words. And in doing so, because they can package it in that way, you are literally passing their words on to somebody else.
Watch the full conversation
https://www.youtube.com/playlist?list=PL1mLL4YkJ9LEUPsjaZwBLAjoR-h8YEXpu
Key to the Door – Simon Hartley’s book
https://amzn.eu/d/6Bdvmt6
Be World Class
https://be-world-class.com
THIS IS MENTAL
The Sixsess Consultancy – Home
https://sixsess.org/
Business Growth Masterclass for Consultants and Strategists
https://sixsess.org/training/business-growth-masterclass-for-enterprise-organisations/
Keywords
thought leadership, memorable messaging, communication strategy, public speaking, leadership development, influence building, idea sharing, Simon Hartley, Barry Eustance, Key to the Door, Be World Class, The Sixsess Consultancy