Rebuilding Competitive Advantage Starts with People – Not Just Strategy

Competitive advantage is rarely lost in a single moment.

It fades gradually – when innovation slows, when engagement weakens, and when change is driven from the top down rather than owned across the organisation.

Many businesses focus their recovery on strategy.

But strategy alone won’t restore momentum if people aren’t enabled to lead and deliver it.

Sustainable advantage relies on more than a good plan.

It depends on leadership that builds trust, inspires purpose, and activates capability across every level.

That’s the role of the PEOPLE Change Leadership & Management Course from The Sixsess Consultancy.

In this short video, Tony Underwood and Barry Eustance introduce the PEOPLE Framework – The Sixsess Consultancy’s structured, practical approach to leading change that lasts, restoring competitive edge by building leadership around people, not just systems.

The PEOPLE Framework is designed to help leaders:

– Rebuild lost momentum

– Unlock innovation from within their teams

– Deliver change that is understood, supported, and sustained

The PEOPLE Framework covers:

PPeople-Centric Leadership: because change is about people, your most powerful asset

E Empowerment: Build trust and enable leadership at every level of the organisation

OOptimise: your organisation both culturally and structurally to thrive on change. 

PPurpose Driven Strategic Vision: -it’s more than the P&L it’s a vision that inspires, motivates, and aligns

LLearning: Use feedback to embed continuous improvement and celebration of progress towards the goal

E Embed the change or transformation to ensure that it’s sustainable.

What participants will take away:

– Skills to communicate clearly during uncertainty

– Techniques to recognise and celebrate progress

– Ways to identify “innovation nodes” across teams and departments

– A practical model for shared, scalable leadership

This is not a theoretical course.

It’s a structured, real-world programme that helps leaders move from intention to action—and from friction to flow.

Watch the video and explore how the PEOPLE Framework works in practice:

Useful links:

The PEOPLE Change Leadership & Management Course https://sixsess.org/training/people-change-management-leadership-framework-course/

All Sixsess Consultancy Training Courses https://sixsess.org/training/

About The Sixsess Consultancy https://sixsess.org/about-us/

Tony Underwood on LinkedIn https://www.linkedin.com/in/tony-underwood-671a1645/

Barry Eustance on LinkedIn https://www.linkedin.com/in/barry-eustance/

Tony Underwood’s Believe Solutions https://believesolutions.co.uk/

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