A well-crafted strategy starts with a deep understanding of the business environment.
The most successful companies do not rely on gut feelings; they continuously monitor market trends, competitive forces, and internal capabilities to stay ahead.
Here are three powerful strategic analysis tools that every business should use:
PESTEL Analysis – Helps identify external factors affecting your business:
Political & Legal: Regulatory changes, government policies.
Economic: Interest rates, inflation, and purchasing power.
Social & Technological: Shifts in consumer behaviour and emerging technologies.
SWOT Analysis – Maps out internal strengths and weaknesses, alongside external opportunities and threats.
Porter’s Five Forces – Assesses industry competition, the power of suppliers and buyers, and risks from new entrants and substitutes.
A structured approach to analysis helps businesses anticipate challenges and develop proactive strategies.
This is precisely what we explore in our Business Growth Masterclasses, designed for:
For SMEs, founders, and entrepreneurs:
Learn more: https://sixsess.org/training/business-growth-masterclass-for-smes/
For professional consultants and strategists:
Learn more: https://sixsess.org/training/business-growth-masterclass-for-enterprise-organisations/
How does your business analyse its environment? Share your insights below.
For further insights into business growth and strategy, please also take a look at our strategic partners and courses co-facilitators StratNavApp.com
https://www.stratnavapp.com/Articles
and our own guides:
Thank you.
Barry Eustance CMgr MCMI
Principal Consultant
The Sixsess Consultancy
https://sixsess.org/
clientservices@sixsess.org
Tel: +44 23 8212 1891
