What exactly is strategy?
Many organisations mistake goals and tactics for strategy.
Saying “we want to grow revenue by 20%” is not a strategy—it’s an aspiration.
Real strategy is about making deliberate choices that position a business for success.
A strong strategy answers three key questions:
-Where are we now? (Understanding current market position, competitive forces, and capabilities)
-Where do we want to be? (Defining a compelling vision and achievable goals)
-How will we get there? (Developing the steps, tactics, and resource allocation to execute)
Strategy is about making choices under uncertainty.
The best strategies focus on differentiation, long-term resilience, and competitive advantage.
However, without proper execution and adaptation, even the most brilliant strategies can fail.
For businesses seeking a structured, real-world approach to strategy, The Sixsess Consultancy offers two tailored Business Growth Masterclasses:
For SMEs, founders, and entrepreneurs:
Learn more: https://sixsess.org/training/business-growth-masterclass-for-smes/
For professional consultants and strategists:
Learn more: https://sixsess.org/training/business-growth-masterclass-for-enterprise-organisations/
What strategic choices have shaped your business?
Share your experiences below.
For further insights into business growth and strategy, please also take a look at our strategic partners and courses co-facilitators StratNavApp.com
https://www.stratnavapp.com/Articles
and our own guides:
Thank you.
Barry Eustance CMgr MCMI
Principal Consultant
The Sixsess Consultancy
https://sixsess.org/
clientservices@sixsess.org
Tel: +44 23 8212 1891
