Fiona Brennan-Scott talks to Barry Eustance – how to craft exquisite content when presenting to your audience.
“But if you begin with your audience from the very moment you start preparing, in every sense, who are they?
What do they need?
Why are they there?
What would I like them to think, feel and do as a result of my words?
How do I want them to respond?
Then you can craft a message that creates content that is perfect for your audience.
But from the time you start preparing, you’re connected with that group of people.
Even before you see them, your message is crafted for them.
And then when you show up, you become the person who embodies the presentation and connects and engages with your audience to deliver this exquisite content.
And often the content becomes a lot more about what to leave out than what to put in because you have connected with what your audience needs.”
Useful Links
Fiona Brennan-Scott’s LinkedIn
https://www.linkedin.com/in/fionabrennanscott/
Breathtaking Communication’s Academy (course)
https://academy.breathtakingcommunication.com/products/courses/academy-courses
Breathtaking Communication – The Book
https://www.amazon.co.uk/Breathtaking-Communication-Techniques-Everyday-Leaders/dp/B0C7DX5J45/ref=sr_1_2
The Sixsess Consultancy’s home page
https://sixsess.org/
The Sixsess Consultancy’s Training Courses
https://sixsess.org/training/
Barry Eustance’s LinkedIn
https://www.linkedin.com/in/barry-eustance/
Keywords
communication, leadership, public speaking, confidence, coaching, training, audience engagement, fear of speaking, personal development, Breathtaking Communication, fear of public speaking, mastering public speaking, corpsing