In this episode of the Just Great People podcast, Barry Eustance speaks with Francis Wade of Framework Consulting about the discipline of long-term strategic thinking – and why it matters more now than ever.
Drawing from years of experience in guiding executive teams, Francis challenges the short-term mindset common in corporate planning.
He argues that strategy should not be about incremental improvements but about creating bold, game-changing outcomes.
They explore how pressure from shareholders and internal targets can trap leaders in short-term cycles, and why building strategies with a 5-, 10- or even 20-year horizon requires a shift in both culture and capability.
Francis introduces the concept of backcasting – working backwards from a long-term goal to define the steps needed to get there. It’s a technique that sharpens clarity, inspires action, and helps organisations avoid wish lists disguised as strategy.
The conversation also delves into legacy – what leaders leave behind – and how diverse perspectives across generations can elevate strategic discussions.
It’s not just about where you’re going, but who helps get you there.
This episode echoes key themes in The Sixsess Consultancy’s work with organisations seeking to reframe their operating models, leadership behaviours and strategic approach to transformation.
Explore The Sixsess Consultancy
Learn more about Francis Wade and Framework Consulting
https://fwconsulting.com/wordpress/about-us/francis-wade/
https://www.linkedin.com/in/franciswade/
Follow Barry Eustance
https://www.linkedin.com/in/barry-eustance/
Discover the Long-Term Strategy Newsletter and Podcast
Find out about the Long Term Strategy Conference 2025
https://strategyconf.fwconsulting.com/francis-wade/
Learn about The Emergent Approach to Strategy by Peter Compo
https://www.linkedin.com/in/petercompo/
Key Themes
– Long-term strategy requires ambition, not just foresight
– Backcasting builds alignment and clarity
– Legacy can drive leadership decisions
– Short-term pressures often derail long-term vision
– Strategic planning must be rigorous to be credible
– Mixed-age teams bring richer perspectives
– Effective facilitation is central to breakthrough strategy
Memorable quotes
“It’s about long-term thinking and strategy.”
“What are you going to argue for?”
“Thinking long term – the magic happens”
Keywords
LongTermStrategy StrategicPlanning Leadership Vision OrganisationalGrowth Backcasting LegacyThinking Just Great People Podcast Sixsess